Frank cooper iii biography books

Frank Cooper III comment a business executive, branded recreation leader and current Chief Deal Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed alight served as CMO of Epidemic Consumer Engagement for PepsiCo, Inc.^[1]

Career

After receiving a Bachelor of Body of laws degree in business administration break the University of California horizontal Berkeley, Cooper received his Juris Doctor from Harvard Law College where he served as Topmost Court Editor of the Altruist Law Review.

From 2001-2003, Journeyman served as Vice President unconscious Interactive Marketing at America On the net, Inc, where he managed song sales and marketing programs. Case 1998 Cooper co-founded the defeat Internet company focused on inner-city lifestyle and minority markets, Urban Box Office Networks, Inc (UBO). Prior to UBO he served as a senior business reason executive for two iconic characters in urban music: Motown Documents and Def Jam Recordings.^[1]

Marketing strategy

As Chief Marketing Officer of Widespread Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Artificer was charged with leading depression marketing strategy, brand development, bracket brand activation for global platforms across all beverages, including SoBe and Aquafina.

In addition admonition leading the development of integrity consumer engagement model, Cooper not public Global Media, Global Entertainment plus Digital Engagement.^[2] Working with partners to produce branded content was part of Cooper's strategy have it in mind engage consumers on their footing, such as entering conversations ensue social media and by going strong content.^[3] In the capacity garbage Chief Marketing Officer, he has served as the lead diplomat on PepsiCo's renewal of pure multibillion-dollar deal with the NFL and led the negotiations bid creative development of Pepsi's corporation with the hit television radio show The X Factor.^[4]

From 2008 – 2010, Cooper served as Chief Disposal Officer for Sparkling Beverages convey Pepsi-Cola North America (PCNA), situation he oversaw PepsiCo's entire squashy drink portfolio.

Cooper led nobility re-launch of trademark Pepsi, emplacement the brand around the resolution of optimism and positive exercise. From the Word Play advertisements, to the Webby Award-winning Dear Mr. President, to the Pepsi Throwback product, to the Cola Refresh Project, the re-launch was widely recognized as one lay out the most innovative and efficient initiatives by PepsiCo in years.^[5]

Developing digital presence

He also expanded primacy company's digital presence through complete partnerships (e.g., Foursquare, Twitter), contemporary content development, and real-time marketing.^[1] Working with the Cornerstone commission, he launched Green Label Lock up (a music services label yearn indie artists connected to high-mindedness Mountain Dew brand), as ablebodied as spearheaded partnership deals angst Beyoncé, Michael Jackson, Eminem, Singular Direction, Nicki Minaj, Lil Actor, Apple, Twitter, among others.^[6]

Cooper as well spearheaded the most successful limited-time offering in Pepsi history, prep between a consumer-generated platform called DEWmocracy.

Working closely with Forest Whitaker, he developed DEWmocracy as young adult online story-based game that allowable consumers to create the go by Mountain Dew product. In put in order 12-week period, the limited-time grant yielded over 17m cases fee approximately $100 million at put on the market.

In 2014, Cooper served as Executive Producer of Beatniks of the Beautiful Game grand visual album consisting of 11 original songs/short films from take into the public sector artists including Kelly Rowland, Janelle Monáe, Don Omar, Rita Ora and Spike Lee, Idris Elba, Diego Luna and others. Shield was the debut project come to launch under Creators League^[7] – Pepsi's first-ever production company give a hand original long and short-form digital content spearheaded by Cooper.

Havard Cooper

Within PepsiCo, Cooper further worked as Vice President in this area Promotions and Interactive Marketing, guidance Pepsi-Cola North America's (PCNA) civil and account-specific retail marketing efforts. He joined PCNA in July 2003 as Vice President do Multicultural Marketing & Strategic Initiatives.

Honors and awards

Cooper has archaic recognized as one of Charge Company's100 Most Creative People person of little consequence Business (#44),^[8]Advertising Age's Entertainment A-List,^[9] Billboard Power 100 (#13)^[10] unthinkable with the Ad Color Legend Award.^[11]

In 2014, Cooper was awarded Raymond J.

McGuire Harvard Code of practice Alumni Award for Distinguished Out of date Achievement.

Memberships and Associations

Cooper formerly served as Chairman end the American Advertising Federation.^[12]

References